"Yellowpadding" is our approach to: 
1. listen to your needs, goals and objectives
2. reveal questions and answers
3. discover ideas and solutions

The 4 key steps of our approach

"Brain squeeze" - questions to start a learning relationship.  Questions about you, your client, your client's opportunities - the 5 W's plus questions about primary messages, differentiation in the marketplace, your brand's language and voice, etc.

Ideation process - taking the information we have and pinching, pulling and molding it. Debating the answers, which can lead to more questions.

Research & discovery - initial research on the marketplace, partners and competition, along with ideas and solutions.

Solutions & products - our recommendations for you